If you’re sending any valentines this year, be sure to send them off for a little extra love from Loveland.
Northern Colorado’s “Sweetheart City” recently kicked off its 73rd annual valentine season and is now accepting valentines as part of its popular — and far-reaching — valentine re-mailing program.
On Feb. 5, volunteers will start stamping the pre-addressed valentines sent through Loveland with the year’s specially designed Sweetheart City cachet and send them off to their final destinations.
To get your valentines adorned with the special stamp, send your pre-addressed, pre-stamped valentines in a larger 1st class envelope to Postmaster — Attention Valentines, 446 E. 29th St., Loveland, CO, 80538-9998.
Valentines sent through the U.S. mail must be received by Feb. 7 to get the special stamp. All international mail must be received by the program by Feb. 1.
This year’s valentine cache features an image of Dan Cupid with the following message: “The heart of Loveland / is joyfully sent to you / Let love be remembered / In all that you do.”
Loveland’s beloved re-mailing tradition goes back more than seven decades, when Loveland postmaster Elmer Ivers started re-mailing valentines sent to the city with Loveland’s postmark in the 1940s — love land, get it?
Ivers and the Loveland stamp club designed a special valentine stamp and recruited a man named Ted Thompson, then-president of the Loveland Chamber of Commerce, to help them spread the news.
“It started a little over 72 years ago as a stamping oddity,” Loveland Chamber of Commerce President and CEO Mindy McCloughan told the Coloradoan last year. “And when they didn’t gain the momentum they thought they would, they recruited Ted Thompson.”
The program took off, solidifying Loveland as the Sweetheart City.
Each year, the program sees around 100,000 valentines come through Loveland from all 50 states and 110 different countries, according to a news release.
The city also has several sweet offerings around Valentine’s Day. In 2019, people can take part in the Loveland Sweetheart Festival on Feb. 8-9 and an anti-valentine event titled “Black Valentine” on Feb. 8 at the Loveland Museum, among other events.
For more information on Loveland’s valentine offerings this year, head to visitlovelandco.org.
How it works: Loveland’s valentine re-mailing program
Step 1: Send your pre-addressed, pre-stamped valentines enclosed in a larger 1st Class envelope to “Postmaster — Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998.”
If your valentine is being sent through the U.S. mail, get it to the re-mailing program by Feb. 7. If it’s being sent internationally, get it in by Feb. 1. Colorado residents can drop off their valentines in person at the Loveland Chamber of Commerce, 5400 Stone Creek Circle, or at either Loveland post office by Feb. 8.
Step 2: Once received, your valentines will be removed from the larger envelope and stamped with the special 2019 cachet before your valentines are re-mailed to their intended recipients.
Step 3: Your loved one receives a special valentine with love from Colorado’s Sweetheart City.