On store shelves now, the candies combine a dark chocolate shell with an oozy, liquid dark chocolate center. It’s best to pop the whole thing in your mouth at once, as the “lava” portion of the Kisses—which tastes a lot like Hershey’s syrup—seems desperate to escape its solid cocoa prison. There’s a recipe on the back for Brownie Lava Cakes, where the Kisses themselves melt into a molten center. It sounds pretty good!
Up until October 2018, when Hershey’s Hot Cocoa Kisses hit store shelves, the candy company hadn’t released a new holiday season-adjacent Kiss flavor in ten years—white chocolate Candy Cane Kisses first came out in 2008, around the same time we discovered the joys of Rick Rolling. But, Valentine’s Day has always been a different story for Hershey’s, flavor innovation-wise. In 2017, the brand experimented with cupcake Kisses, and now, we have a new Kiss inspired by another popular dessert: chocolate lava cake.